Development and Implementation of a "Rideshare Thursday" Public Awareness Campaign

The MSRC is seeking proposals to retain a qualified public relations firm, advertising agency, or other public or private entity (contractor) to develop and implement a regional public awareness campaign promoting the benefits of ridesharing. The theme of the campaign is Rideshare Thursday; the objective of which is to encourage Southland commuters to use an alternative commute mode at least one day each week. It is the desire of the MSRC that the campaign reintroduce creative strategies previously funded by the California Department of Transportation (Caltrans) during the 1993-1994 Team Rideshare/Rideshare Thursday campaign.

Download materials used in the 2005 Rideshare Thursdays Ad Campaign